CHPT3 launched its first collaboration with Garmin in July 2021. This is the first collection of a three year partnership. Yesterday Zwift announced that new kit is available and we are excited that it is the CHPT3 | Garmin kit.
The kit is live in everyones Zwift garage and ready to ride.
CHPT3 will host a number of events on Zwift together with Garmin over the next 6 months.
The CHPT3 | Garmin collection is also available to purchase online now - CHPT3 | Garmin.
Facts on CHPT3 | Garmin
CHPT3 | Garmin is a new collaboration that will design and market Garmin's branded cycling kit globally.
CHPT3 and Garmin will launch the first CHPT3 | Garmin cycling kit at Garmin UNBOUND Gravel in Emporia, Kansas on June 4.
The first version of the cycling kit will be available in two editions: a subtle kit and a branded kit. It will be available for both women and men.
CHPT3 was founded in 2015 by David Millar as a license business that collaborated with leading cycling brands. In 2021 the angel investor Mikkel B. Rasmussen joined CHPT3 and invested in the brand to make CHPT3 one of the leading cycling brands in the world.
For more information, please get in touch with Head of Storytelling.
CHPT3 is British cycling brand. We make the finest sportswear there is for cyclists based on the simple idea that cycling is your playful chapter in life. Our sportswear is made to make you enjoy your ride whether it is racing on the road, adventuring on a single track or riding the street on the way to work. We want you to get out there and play.
CHPT3 CSO & Co-Founder | Investor | Advisory Board Parley For the Oceans |
James Carnes is an Innovator, Brand Strategist, and Executive Advisor born and raised near Detroit, Michigan. He graduated from the University of Michigan in 1995 with a degree in Industrial Design and after many years as Creative Director at adidas, was appointed Head of Brand Strategy. He was tasked with outlining the brand’s competitive advantage for the 2020 & 2025 strategies, leading the culture toward a new mindset of open-source collaboration, and driving leadership in sustainability. He has pioneered breakthroughs in 3D printing, robotic manufacturing, circularity, and bio-fabrication and led innovative partnerships with Carbon, Mylo, Allbirds, and Parley for the Oceans, launched at the UN in 2015. He currently lives in Germany with his family.