- CHPT3 and Garmin announce new collaboration on Garmin-branded cycling kit.
- Ex-pro racer David Millar is behind the design of the new kit, which celebrates the heritage of racing while showcasing the future of cycling.
The two brands formed a relationship to design and market a specially branded cycling kit for Garmin customers and fans. Two different kits will be revealed at Garmin UNBOUND Gravel and will be available for sale globally on July 20.
Ex-pro racer David Millar is the founder of CHPT3 and has been deeply involved in the design of the kits. He raced for Team Garmin in the final years of his career.
Garmin used to be my professional uniform almost every day for the last seven years of my career. I have so many memories of racing in a Garmin kit.David Millar, CEO of CHPT3
This is the first collaboration Garmin has participated in with another company to create a kit for cyclists.
We are thrilled to reconnect with David and work together with the CHPT3 team to create a fun and unique cycling kit that can be worn during any ride – from training to racing,Susan Lyman, Garmin vice president of global consumer marketing
We value the connection between Garmin and CHPT3 in that both companies are encouraging riders to pursue their passions and motivating them to Never Stop Cycling, no matter where they are or when they want to ride. Whether hopping on the trainer, commuting in the city or taking to the trails, we hope the CHPT3 | Garmin kit provides cyclists with a sense of pride and makes them feel like part of a team that spans the globe.Susan Lyman, Garmin vice president of global consumer marketing
For David Millar, the Garmin collaboration is not just about celebrating the past, it is also about the future of cycling.
The CHPT3 | Garmin kit is the official kit for those of us that love our Garmin. We designed the kit to represent both the heritage and the future of cycling. I always wanted to create a branded kit that I would have loved to wear as a professional racer, a kit that was elegant, premium quality, high performance yet without the feeling that you're wearing a billboard.David Millar, CEO of CHPT3
- The subtle kit is a quieter application of a branded kit for the rider that wants to be part of the Garmin brand in a quiet, exquisite way.
- The branded kit is a classic kit that bears references to the original Team Garmin kit but has added a modern and simple, yet sophisticated, look.
CHPT3 designed the kits with the same sustainable, premium materials and details from CHPT3's Most Days collection. The kits are designed to last and perform even through hard and long days.
CHPT3 | Garmin is a new collaboration that will design and market Garmin's branded cycling kit globally.
CHPT3 and Garmin will launch the first CHPT3 | Garmin cycling kit at Garmin UNBOUND Gravel in Emporia, Kansas on June 4.
The first version of the cycling kit will be available in two editions: a subtle kit and a branded kit. It will be available for both women and men.
CHPT3 was founded in 2015 by David Millar as a license business that collaborated with leading cycling brands. In 2021 the angel investor Mikkel B. Rasmussen joined CHPT3 and invested in the brand to make CHPT3 one of the leading cycling brands in the world.
Engineered on the inside for life on the outside, Garmin products have revolutionized life for runners, cyclists, swimmers and athletes of all levels and abilities. Committed to developing technology that helps people stay active and elevate performance, Garmin believes every day is an opportunity to innovate and a chance to beat yesterday. Other Garmin fitness brands include Tacx® and Firstbeat Analytics™.
For more information, visit Garmin's virtual pressroom at garmin.com/newsroom, contact the Media Relations department at media.relations@garmin.com, or follow us at facebook.com/garmincycle, twitter.com/garmincycling,instagram.com/garmincycling or youtube.com/garmin.
About CHPT3
CHPT3 is British cycling brand. We make the finest sportswear there is for cyclists based on the simple idea that cycling is your playful chapter in life. Our sportswear is made to make you enjoy your ride whether it is racing on the road, adventuring on a single track or riding the street on the way to work. We want you to get out there and play.
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- James Carnes
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CHPT3 CSO & Co-Founder | Investor | Advisory Board Parley For the Oceans |
James Carnes is an Innovator, Brand Strategist, and Executive Advisor born and raised near Detroit, Michigan. He graduated from the University of Michigan in 1995 with a degree in Industrial Design and after many years as Creative Director at adidas, was appointed Head of Brand Strategy. He was tasked with outlining the brand’s competitive advantage for the 2020 & 2025 strategies, leading the culture toward a new mindset of open-source collaboration, and driving leadership in sustainability. He has pioneered breakthroughs in 3D printing, robotic manufacturing, circularity, and bio-fabrication and led innovative partnerships with Carbon, Mylo, Allbirds, and Parley for the Oceans, launched at the UN in 2015. He currently lives in Germany with his family. - james@chpt3.com